Why you need Twitter sentiment analysis?

Twitter is full of opinionated tweets, and there are a wide range of applications for sentiment analysis, such as the following.

1. Helping users make decisions on buying or not

For example, when consumers are hesitant to buy a product, they will naturally check other people's reviews of the product. If most of the reviews are good, the consumer will probably make a purchase; conversely, if most of the reviews are bad, the consumer will generally not make a purchase. If sentiment analysis can be done for social media like Twitter, which is both highly current and has a wide range of topics, it will be more convenient for users.

2. Help companies conduct market research

After launching a new product, companies can use sentiment analysis to get useful information from a large number of user reviews. For example, what users like, what they don't like, and what positive or negative effects they have on the company's products and services. Thus, companies can understand their own strengths and weaknesses, and can better develop corresponding measures for service improvement, so as to take the initiative in the fierce market competition.

3. Public opinion monitoring

Since users can express their opinions relatively freely on social media, this makes social media an important way to generate and spread public opinion topics. Through sentiment analysis of social media, it can provide an effective tool for the government to understand public opinion and guide public opinion. For negative news, it can pacify people's emotions in a more timely manner to avoid further deterioration of the situation. At the same time, the government can also develop corresponding strategies to improve the existing services.

4. Event prediction

With the development of the Internet, more and more people are willing to express their views on a certain event on social media. In addition, Twitter is often used to predict stocks, elections, etc. Twitter has emerged as a popular platform for political discourse. Modern politics occurs when people comment on Twitter or link to campaigns.