What are the world's most popular social media platforms?

Market leader Facebook was the first social network to exceed 1 billion registered accounts and currently has over 2.9 billion monthly active users.

Meta Platforms has four of the largest social media platforms, each with more than 1 billion monthly active users: Facebook (the core platform), WhatsApp, Facebook Messenger, and Instagram. In Q1 2023, 3.81 billion people will use at least one of Meta's core products each month.

U.S. and China dominate the most watched social platforms

Most of the top-ranked social networks with more than 100 million users originated in the United States, but services such as Chinese social networks WeChat and QQ or video-sharing app Jitterbug have also gained mainstream traction in their respective regions due to their local context and content. The popularity of Jitterbug has led the platform to release an international version of its network: a little app called TikTok.

How many people use social media?

Leading social networks are often available in multiple languages, enabling users to connect with friends or people across geographic, political or economic borders. By 2022, social networking sites are expected to reach 3.96 billion users, and these numbers are expected to grow as mobile devices are used and mobile social networks gain traction in previously underserved markets.

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