Facebook users worldwide and the most popular Facebook fan pages in 2023

Global facebook users

India has the largest number of Facebook users as of January 2023, and with 315 million users, the platform is the leading country in terms of Facebook user size. In addition to India, there are the United States, Indonesia, and Brazil, all three countries with more than 100 million Facebook users.

Most popular Facebook fan pages in 2023

Cristiano Ronaldo is the most followed person on Facebook, in addition to being the most followed person on Instagram, with more than 122 million subscribers to his Facebook page in January 2023. Only Facebook itself and the technology group Samsung have more followers on the social network. Cristiano Ronaldo's position in the ranking is even more impressive given that the list of most popular fan pages on Facebook is dominated by global brands rather than individual celebrities.

Social media advertising

A brand's presence on social media is a serious business. Social media advertising revenue is the strongest growing advertising category in the U.S. in 2020 and 2021. Since social networks are a significant source of traffic to retail sites in the U.S., it's no surprise that brands and retailers are particularly keen to invest in them. Facebook is also the digital channel where U.S. Internet users have the most influence on purchase decisions, ranking ahead of YouTube and Instagram.

Facebook advertising

Facebook's advertising reach extends beyond social media - the company consistently ranks among the highest-grossing U.S. media companies in terms of advertising revenue. Google is the only digital competitor with more ad revenue, but Facebook ranks well ahead of traditional media giants like Disney, Fox and Viacom.