YouTube User Analytics in 2023

As of February 2023, YouTube has approximately 2.5 billion monthly active users in more than 100 countries, with more than 114 million active YouTube channels.

YouTube users stream an average of 694,000 hours of video per minute. This is even higher than Netflix, whose subscribers stream 452,000 hours per minute.

On average, 2,500 new videos are uploaded to YouTube every minute, for a total of 183 hours of video content, with an average video length of 4.4 minutes. YouTube has about 3.7 million new videos uploaded every day, for a total of about 271,330 hours of video content, based on an average length of 4.4 minutes.

People use YouTube as a source of entertainment and news, to follow brands and companies, or to enhance their professional skills.

As of November 2022, mobile users accounted for 89.5 percent of YouTube's global visits, while desktop users accounted for only 10.5 percent.

Which countries have the most YouTube users in 2023?

Based on advertising audience reach figures published in YouTube's own resources in April 2023, the latest data shows that:

路 India has 467 million active YouTube users

路 The United States has 246 million active YouTube users

路 Brazil has 142 million active YouTube users

路 Indonesia has 139 million active YouTube users

路 Mexico has 81.8 million active YouTube users

路 Japan has 78.4 million active YouTube users

路 Pakistan has 71.7 million active YouTube users

路 Germany has 70.9 million active YouTube users

路 Vietnam has 63 million active YouTube users

路 Turkey has 57.9 million active YouTube users

How many users does YouTube have in each region of the world in 2023?

The following numbers are based on YouTube's advertising audience data as of April 2023:

路 YouTube's advertising reach in Southern Asia:聽580.1聽million聽users

路 YouTube's advertising reach in Southeastern Asia:聽332.6聽million聽users

路 YouTube's advertising reach in Northern America:聽279.1聽million聽users

路 YouTube's advertising reach in Southern America:聽262.0聽million聽users

路 YouTube's advertising reach in Western Europe:聽162.6聽million聽users

路 YouTube's advertising reach in Eastern Asia:聽151.3聽million聽users

路 YouTube's advertising reach in Western Asia:聽150.7聽million聽users

路 YouTube's advertising reach in Southern Europe:聽111.3聽million聽users

路 YouTube's advertising reach in Central America:聽106.6聽million聽users

路 YouTube's advertising reach in Eastern Europe:聽91.8聽million聽users

路 YouTube's advertising reach in Northern Africa:聽97.1聽million聽users

路 YouTube's advertising reach in Northern Europe:聽89.0聽million聽users

路 YouTube's advertising reach in Western Africa:聽42.2聽million聽users

路 YouTube's advertising reach in Southern Africa:聽25.8聽million聽users

路 YouTube's advertising reach in Oceania:聽25.5聽million聽users

路 YouTube's advertising reach in the Caribbean:聽9.6聽million聽users

路 YouTube's advertising reach in Eastern Africa:聽9.4聽million聽users

YouTube audience statistics in 2023

Based on YouTube ad audience data as of April 2023, 45.6% of YouTube users worldwide are female and 54.4% are male.

How many YouTube users are in each age group in 2023?

Based on April 2023 data, users aged 25 to 34 represent the largest share of YouTube's advertising audience.