How to create successful LinkedIn articles?

Do you create written content? Want to know how LinkedIn articles can increase your exposure?

In this article, you'll learn how to create LinkedIn articles to expand your reach and engagement on LinkedIn.

When you write on LinkedIn, you want to showcase your thought leadership, expertise and industry knowledge. News and updates from your industry are great topics to write about.

If one of your LinkedIn articles is getting a lot of engagement (comments and conversations) from your network, it might be a good topic for a longer article.

1. Choose your title

Choose a title that will catch the user's attention in the synopsis and make them want to click through to read the article. Also consider what terms your ideal audience is searching for. "How to" and digital headlines ("7 Reasons to Start LinkedIn Articles Today") usually perform well on this platform.

2. Format your articles for easy reading

The next step is to format your articles in a way that makes the information easy to use.

Because we are bombarded with information and text online, it is best to use shorter paragraphs of text interspersed with images. This approach makes your articles easier to read, which is especially important when people are using content through the LinkedIn mobile app.

Adding subheadings, bullet points and bold text can also improve readability.

Pro tip: Always include call-to-action phrases in your articles. To illustrate this, ask people for their opinions (it's a great way to spark a conversation) or get in touch with you. Links to your website, podcast or social media can also be used here. When someone comments, you can reply to them and increase engagement with your profile.

3. Include images, videos or rich media in your articles

At the top of a article, you can add a cover image.

4. Publish your article

Please note that when you create an article, LinkedIn automatically saves it as a draft. When you're ready to publish it, simply click Publish in the upper right corner of the page.

Pro Tip: To increase the visibility of your LinkedIn articles, go to your privacy settings and set your profile to public. To do this, click on your profile picture, select Settings and Privacy, and then select Edit your public profile settings. On the right side of the next page, make sure your profile's public visibility is set to On. Then scroll down to Articles and Activity and make sure it is set to Show.

5. Share your article

After publishing an article, you will want to share it. Click the Share button at the bottom of the article to see the sharing options. Be sure to share to these places on LinkedIn:

· Your personal LinkedIn feed

· A LinkedIn message (if relevant)

When sharing articles to your personal LinkedIn feed, adding hashtags can help you get more views on the link. LinkedIn encourages the use of hashtags when you create articles and will suggest hashtags to use. However, LinkedIn doesn't currently support hashtags inside articles.

When sharing your article to the feed, tell your network why you're sharing the article and add relevant hashtags to the article. Hashtags you use regularly show up first.

You can also share your article to Facebook, Twitter and other social platforms, as well as in your email newsletter.

6. Analyze the performance of your LinkedIn articles

Your LinkedIn article will be viewed when someone clicks on it to read it. (On the other hand, if someone scrolls through a article in the news feed, the number of views of that article will be counted.)

To view the analytics for your articles, click your profile image and select View My Profile. Then scroll down to Articles and Activity.

Click on See All Articles and choose the article for which you want to view the analytics. (Note that you can also view the analytics for your articles here too; simply choose Articles at the top of the feed.)

Click on the bottom-right option in gray—”x views of your article.”

The pop-up window that appears will show the analytics for your article. You can see the number of views, as well as whether anyone has reshared your article.

You'll also find information about the people who have viewed your article, including:

· The company where they work

· Their job title

· Their location

· How most people found your article (through LinkedIn or another website)

How can you use this data? Here are a few examples:

· If you've posted an article and several people from one company viewed it, reach out to someone at that company.

· If you run events or speak publicly and your viewers are from one particular location, consider choosing that location for your next workshop.

· If the job title doesn't resonate with the target audience you're trying to reach, you may need to change your messaging.

Keep in mind that you're the only person who has access to this data. Someone else reading your article won't be able to see this information.