WeChat Search Engine
Tencent WeChat has developed a feature called "Search". It will be a search engine
that allows any user to do some research on any type of information.
The search engine is different from the one used by Google or Baidu. WeChat
Search is unique to the WeChat app.
For example, when you do a search in Google or Baidu, it usually shows ads
at the top, then the latest news, then the most popular pages. When you decide to
search on WeChat, you'll notice a different order.
WeChat's search feature is more social.
First, you will see the latest news about the word you are looking for, followed by
mentions of the word by your friends. Then at the bottom, you will find other random
articles about the topic.
This means you will be able to find almost anything that is published in
WeChat and only in WeChat. Here you can also see the difference between Google and
Baidu, which show all content published on the Internet.
Why WeChat launched the search feature?
Tencent decided to launch a search feature in WeChat because they realized the
importance of data and WeChat has a lot of it. According to checking WeChat's
official website, it is known that as of May 11, 2023, WeChat has 1.26 billion
users.
Moreover, Tencent not only understands the importance of WeChat, but also
the importance of a typical search engine. That's why they invested in Sogou,
China's third largest search engine, a tech company with huge potential in terms of
valuable data.
WeChat has tons of data that can be used to build and refine the search engine.
WeChat not only knows who your friends are, it knows what they read and share, and
what you read and share. It knows where you and your friends are, and what you buy.
Meanwhile, in recent years, WeChat has become a major publishing platform
for traditional news sites, online media and individual bloggers. They often push
articles directly to WeChat through an "official account" (roughly similar to a
Facebook page) that is read and shared by their subscribers, bypassing external
websites altogether.
This search function collects all the content published to WeChat (and more)
and makes it easier for everyone to discover. As they browse the news-oriented
search results, they still never leave the confines of WeChat.
How to search on WeChat?
This search will be available in the WeChat app . You can enable it by managing your
features. After enabling it, you will be able to use it in the Discover button.
1. Go to the main screen of WeChat
2. Click on discover
3. Click on the search icon
4. Make your search with WeChat
