The most popular Baidu Tieba categories and how brands can utilize Baidu Tieba?
Top Baidu Tieba Categories
There are many popular categories on Baidu Tieba, with millions of posts centered around a myriad of specific posting topics.
70% of Baidu Tieba users are post-90s users. We're not surprised when we say that celebrities are one of the hottest and most popular categories for young Chinese to post about, and Baidu Tieba users like to talk about Chinese celebrities and recent events or dramas, just like many Westerners do.
Brands can easily penetrate many popular categories and understand the current needs of their target market. This serves as a shortcut to market research and provides a wealth of data about the changing tastes of their ideal customers, which will greatly aid marketing strategies.
These categories include fashion, beauty, travel, food and cooking to name a few.
How can foreign brands utilize Baidu Tieba in China?
There are various categories and different features that you can utilize with Baidu Tieba. Some movies and TV shows are a researcher's paradise. Note that there are also tons of discussions about these postings related to Western culture. For outside investors, this could be a place to capitalize on.
There are also interest groups for gaming professionals and book lovers. In addition, not all postings are for common interests, but some are created for common social purposes. One thing you have to understand about Chinese consumers is that they love brands with stories. You can use Baidu Tieba for storytelling and branding so that Chinese consumers know about your brand and are more likely to check it out on other platforms.
Baidu Tieba is one of the best tools for building e-reputation in China
Building a reputation in Baidu Tieba can be simple or complex. There are two things you need to do; first, you need to do a lot of work. Secondly, you need to always create fresh and creative content on the platform.
To build credibility on Baidu Tieba, you need to interact with people. Engage with other posts, not just your own. Make sure your biography is as accurate as possible and tells people directly who you are and what you want to achieve. What are your products and services?
Make sure you convey a clear message through your content and make sure you stay up to date with the latest trends. Always remember that quality posts will win in the end.
Also note that aggressive advertising or being too aggressive about your products will only backfire and push users away from you. Being overly pushy can also backfire. As they say, patience is a virtue. We think this applies to building a reputation on this platform. Organic content is always better for you in the long run than ads, especially on a Chinese forum.
