Facebook Monitoring Tools For Brands
Facebook monitoring is one of the key components of Facebook analytics. It simplifies and optimizes many aspects of your Facebook marketing strategy, including brand reputation management, customer service, marketing, research and advertising, audience engagement, and community building. It allows companies and organizations to track what's being said about them, respond to customer inquiries and feedback, and get insights into the effectiveness of their campaigns. What's more, they can also track employee engagement and stay up-to-date on the latest developments and trends within their community.
What is Facebook Monitoring?
Facebook monitoring involves using a variety of tools and methods to track and analyze mentions of a brand, industry, or competitor on the platform. This process includes observing posts, pages, and groups to identify trending topics, discover viral content, and pinpoint influential users. Additionally, it helps in tracking sentiment, spotting marketing and research opportunities, and identifying potential risks to a brand's reputation.
By consistently monitoring Facebook, marketers can gather crucial insights into public perception of their brand and develop strategies to better engage with their audience.
5 reasons to Monitor Facebook Rigorously
It's a great idea to keep track of your Facebook pages rigorously because you need to:
1. Know your audience: regular monitoring allows businesses to track and measure the performance of their content on the platform. This includes metrics such as reach, engagement, and audience demographics, which can help businesses understand which types of content are resonating with their audience so they can adjust their strategy accordingly.
2. Engage with potential consumers: Facebook monitoring can help businesses track and respond to feedback and comments from this massive audience in real-time. As a result, this can improve customer satisfaction and build trust and loyalty as well.
3. Grow faster than your competitors: Facebook monitoring can also provide valuable insights into the competition. By tracking the performance of competitors on the platform, businesses can gain a better understanding of their audience and the types of content that they truly connect with. So, businesses can always stay one step ahead of their competition and adjust their strategy to better meet the needs of their audience.
4. Stay on top of new trends: the average Facebook user spends 33 minutes per day on the platform engaging and viewing various types of content. As such, Facebook monitoring can help you see what kinds of posts are performing well during that daily window and which are not. It'll give you insight into the content that your audience is most interested in. And here's a quick tip: you can also look at the trends and news in your industry or niche and create content that covers those topics. This will ultimately help you create timely, relevant content that your audience can relate with.
5. Expand your brand influence: it shouldn't be surprising that influencers can help brands increase their presence and visibility to larger audiences in very little time. People who engage with your brand will find your products more authentic and relatable when they're endorsed by these trendsetters. There's also a higher chance that the followers of an influencer will end up buying the products that are being promoted. If you're unsure about this, you can always let the data speak for itself by monitoring the effectiveness of an influencer after they've begun their marketing magic.
On the whole, Facebook monitoring is an important tool for every business that's looking to grow on the platform. By tracking and responding to feedback in no time, as well as understanding the performance of their content and the competition, businesses can gain valuable insights and adjust their strategy to better connect with their audience on Facebook.
Which Facebook metrics are critical?
There are numerous Facebook metrics that provide insights about your brand's reach, engagement, and impact. But we've narrowed it down to just the top metrics for you, and they are:
Mentions: helps you to know and understand what people are conversing about and how many people are interested in a particular topic.
Post likes and reaction count: tells the virality of your brand-related posts.
Comments and reply count: indicates how the audience is engaging with brand-related posts.
Reach/Impressions: uncovers the post's reach and how many people are seeing your brand or brand-related posts.
Sentiment analysis: shows the sentiment of the audience around your brand and the way they mention or interact with it.
Location: indicates more about your audience in terms of their geographical location.
Demographics: helps break down the mentions coming from particular gender or age groups.
Popular Facebook Analytics Tools in 2024
1. Native Facebook Analytics Tools
Social media managers rely on Facebook analytics data to assess content performance, audience engagement, and areas for improvement. If you're using the native app, rest assured that Facebook offers robust tools within the Meta Business Suite, which provides comprehensive insights for both Facebook and Instagram. You can customize this dashboard to focus solely on Facebook data, making it a versatile tool for monitoring your social media performance.
Pricing: Available for free.
2. Socialinsider
Socialinsider's analytics tool is a leading option in the market, providing data such as engagement, reach, impressions, follower growth, and top-performing content on Facebook. It also supports benchmarking against industry standards, competitor analysis, and historical data tracking, all essential for optimizing your Facebook content strategy.
Pricing: Starting at $99/month for analytics and reports for up to 20 social media profiles.
3. AgoraPulse
AgoraPulse offers a Facebook analytics tool that simplifies social media reporting and provides insights beyond what you find in native apps, such as post recommendations and fan profiling. It helps you understand which content performs best and detect significant trends on Facebook.
Pricing: Starting at $69/month, with a free trial available.
4. Buffer
Buffer's analytics tool for Facebook helps you measure performance, create reports, and enhance engagement and sales. It offers a user-friendly dashboard that provides in-depth insights to help grow your brand on Facebook.
Pricing: Ranges from $6 to $12 per channel per month for analytics, with a customizable Enterprise plan available.
5. Sprout Social
Sprout Social offers a comprehensive suite for analytics and reporting across major social media platforms, including Facebook. Its tools allow you to compare your performance with competitors, benchmark social media KPIs, and adjust your content strategy in real-time.
Pricing: Starting at $249/month, with a free trial available.
6. SocialPilot
SocialPilot provides a user-friendly Facebook analytics dashboard that tracks metrics like follower growth, engagement, and audience data. It also offers detailed analytics reports in PDF format and supports content scheduling and discovery.
Pricing: Ranges from $30 to $200/month, with free trials available.
7. Quintly
Quintly's Facebook analytics tools offer a wide range of metrics, including follower growth, engagement, and content performance. It allows for personalized dashboards and automated recurring reports, making it a powerful tool for comprehensive social media analysis.
Pricing: Starting at $345/month for five social media profiles.
8. Rival IQ
Rival IQ provides a Facebook analytics platform that tracks essential KPIs and supports competitive analysis. It offers insights into engagement, demographics, video performance, and more, helping you refine your Facebook campaigns and ads.
Pricing: Starting at $239/month, with a 14-day free trial.
9. Iconosquare
Iconosquare offers advanced Facebook analytics, scheduling, and reporting tools. It includes a free feature called Instant Facebook Audit, which provides a performance review report upon signing in with your Facebook account.
Pricing: Starting at $49/month for five social media profiles.
10. Sotrender
Sotrender is designed to streamline Facebook analytics and reporting, offering insights into your social performance, content effectiveness, and competitor strategies. It also includes interactive data visualizations and data-driven tips for optimization.
Pricing: Ranges from $69 to $389/month, with a free trial available.
11. Keyhole
Keyhole is a comprehensive Facebook analytics tool that supports monitoring public pages, tracking hashtags, and performing social media competitor analysis. It's particularly useful for those interested in social sentiment analysis.
Pricing: Starting at $79/month for three social media profiles.
12. Hootsuite
Hootsuite provides extensive Facebook analytics tools that are vital for social media strategists. It offers customizable dashboards, performance benchmarks, and various reporting options to enhance your social media ROI.
Pricing: Starting at $99/month for 10 social accounts.
13. Brand24
Brand24 is a popular social listening tool that tracks discussions, sentiment, influence scores, and alerts for social media campaigns. It also provides Facebook analytics to monitor your brand's performance.
Pricing: Starting at $99/month for three keywords.
14. Mention
Mention offers real-time monitoring of social media conversations, including Facebook. It helps manage your brand, analyze data, and identify trends, all within an integrated platform.
Pricing: Starting at $49/month.
Conclusion
There are countless Facebook analytics tools available today, but these are essential ones you should explore.
Before diving in, keep these tips in mind:
· Ensure the metrics provided by the analytics tool contribute effectively to your strategic growth.
· Opt for a tool that is intuitive and user-friendly.
· Check that responsive support is available when you need assistance.
· Make sure the tool fits within your budget.
Most of the tools mentioned in this article offer free trials, so take advantage of these to find the best fit for your brand.