Social media in China: Baidu Tieba

Baidu is a Chinese multinational technology company specializing in Internet-related services and products, including search engines, artificial intelligence and cloud computing. Baidu was founded in January 2000 and is headquartered in Beijing, China.

Baidu is known for its search engine, which is the largest and most popular search engine in China. The company also offers a range of other Internet-related services, including mobile apps, web-based tools, and online marketing and advertising services. In recent years, Baidu has invested heavily in artificial intelligence and has developed a range of AI products and services, including speech recognition and natural language processing.

Baidu Tieba, part of China Social Media, is a Baidu-owned social network founded in December 2003 with 1 billion registered users and nearly 8.2 million topic boards. And it has nearly 300 million monthly active users.

According to Alexa Internet, Baidu Tieba accounts for more than 10% of the total traffic to Baidu's assets.

Baidu Tieba is part of the Baidu ecosystem. People can form communities centered on specific topics on the platform Baidu Tieba, just like a forum. Many people use Baidu Tieba in their daily lives to talk about their interests, find product recommendations, make friends and more.

Baidu Tieba is one of the most popular online communication platforms in China. This centralized interest-based online community attracts Chinese netizens to post and form personal communities centered on specific topics, such as fashion, gaming, politics, beauty, movies, social issues, and more.

According to Statista, by the end of 2021, Baidu Tieba will have a cumulative total of about 44.8 million active users. You can reach a lot of potential clients or customers and you can easily target them for lead generation. Especially when you look at the traffic to your website, for example, in December 2021, Baidu Tieba had 466 million visits. As of 2021, there are over 23 million communities on the app.

Baidu Tieba allowed anonymous posting with only IP addresses displayed until 2010, but now only allows registered users to post.